Ever the professional salesman, Thaksin knows how to talk his way into hawking his wares. Never confuse a captive crowd with facts and logic. Tell them how bad the other side is, day in day out, and they will assume that you are their only choice left.
The trouble is, the more desperate his position, the more likely he will believe his own hyperbole. And when things get worse, hyperbole can easily turn into outright lies.