BANGKOK - Thailand's revered King Bhumibol Adulyadej has unleashed a new colour on his country -- baby pink.
Since he left hospital on Wednesday wearing a pink shirt and pink jacket, Thais have rushed out to buy clothes in the same colour.
"Pink shirt sales jumped 60% today from yesterday after people saw the King in the colour," a woman selling polo shirts emblazoned with the royal emblem at a Bangkok street market said yesterday.
Some caught on sooner than others.
An aide to Crown Princess Maha Chakri Sirindhorn told The Matichon newspaper astrologers had advised that the planet Mars, represented by pink, would help strengthen the Thai monarch, who spent more than three weeks in hospital.
"Since Her Royal Highness had been aware of the suggestions at the beginning of the year, she started to wear pink every Tuesday," Katevalee Napasap said.
In Thailand, Mars rules Tuesday, which translates into Thai as day of Mars. Each day is also associated with a colour. For example, Monday, the day King Bhumibol was born, is yellow.
So Bangkok is awash with people wearing yellow on Mondays to show their support for the King, a genuinely revered figure in a country that has had 18 coups since it became a constitutional monarchy in 1932.
Now pink has become the rage in hopes that wearing it will help return the world's longest-reigning monarch, who will be 80 next month, to full health.
King Bhumibol, a semi-divine figure whose portrait is hung in every Thai home, was taken to Bangkok's Siriraj hospital on Oct. 13 for treatment for a blood clot in his brain.
More than one million people in the largely Buddhist nation signed books wishing him a speedy recovery and many prayed at statues of the King's parents.
But pink may have a sting in its tail.
One fortune teller said Thailand, which is due to hold a general election in December to return the country to civilian rule after the latest army coup last year, could become chaotic if everybody started wearing pink on the same day.
"We will be under the influence of Mars from next week to February, which will bring conflicts to the country," said Kengkaard Jongjaiprah.
"If many people wear pink, I am afraid that will strengthen Mars' influence."
The planet in Thai astrology, which is derived from the Hindu cosmology, is associated with conflict and violence. Mr. Kengkaard believes lots of people wearing pink would strengthen its characteristics.
Capitalism, totalitarianism, propaganda and cult of personality-and the foreign press looks on with admiration. Probably taking notes. This shit is frightening.