In the past month or so, several articles have appeared in the Thai and English media concerning the phenomenal popularity of a magical talisman, promising instant wealth to those who wear one.
Michael Wright
Special to The Nation
In order to understand the problem, we need to get the god's name right:
Jatukam Ramathep is the Thai pronunciation of the Pali Catugamaramadeva, meaning God Rama of the Four Villages. This is near nonsense as no ancient literature, Buddhist or Hindu, connects Rama to "Four Villages". Thus the name seems to have been created out of thin air.
However, the talisman is connected in the popular imagination to the Great Stupa of Nakhon Si Thammarat. According to respectable tradition preserved in an ancient document (see Wyatt, DK, "The Crystal Sands: The Chronicles of Nagara Sri Dharmmaraja", Cornell) the relics enshrined in the Great Stupa there came from Sri Lanka and the stupa was established with the assistance of traders from Sri Lanka, where Buddhism has always been protected by Hindu gods.
Continued
I thought this was an excellent deconstruction of Jatukam Ramathep, considering the limited space he had to explain everything.
All religions are not really religions but cults. This Jatukam craze is not inconsistent with the history of other cults in Thailand and Southeast Asia. For example, at Angkhor Wat in Cambodia or the Grand Palace in Thailand, one can see the combination of different Hindu and Buddhist cults mixed together to form a unique cult that served whoever was in power at the time.
A lot of the hocus pocus that Thais believe in has no basis in reality; a lot of it originates from ancient myths, legends and mixtures of Hinduism, Buddhism, and local spirit cults. When it comes to Thai history, most it is made up, just like the movie "King Naresuan," which really isn't based on anything that was true. Rather, it was a projection of what the director wants to be true. And since most Thais and foreigners don't know anything about Thai history, they just take the director's word that it is true. And I think Michael Wright in this column is trying to make the same point about Jatukam Ramathep. Distort, market and sell, oh my. Distort, market and sell, oh my.
Read Simulacra and Simulations by Jean Baudrillaurd and you'll get the picture.

